2ND CHANCE

2ND CHANCE CAMPAIGN

CONCEPT | BRANDING | MARKETING

The purpose of this campaign to help raise the awareness of the pet overpopulation problem the world is facing today.  The approach on this project was to expose the statistical truth on pet overpopulation by presenting the information boldly.  The idea of this campaign to is not of the typical images of very cute and joyful animals because we felt that approach wouldn’t be very effective in showing the grim reality of what happens to sheltered animals if they are not adopted in time.

2ND CHANCE Logo and Slogan ( Photographer: Huy Du )

2ND CHANCE Infographic Poster

Information provided by Animal Shelter Baldwin Park CA

Co-Designer: Huy Du

2ND CHANCE Campaign Posters

Photographer: Huy Du

Photo shot in Animal Shelter Baldwin Park, California

Copyright ©2015 Angela Yao Hu. All Rights Reserved.