OH YEH! TAIWAN NIGHT MARKET FOOD TOUR
BRANDING | PRINT | PACKAGING
Night markets in Taiwan are street markets that operate in urban or suburban areas. Most of the markets operate daily and feature a mixture of individual stalls hawking clothing, consumer goods, snacks or fast food, and specialty drinks. Night markets are a traditional form of leisure for locals and visitors. People not only enjoy shopping but eating a wide variety of food available at the market. Some of the well known Taiwan night markets are: Taipei Shilin, Keelung Miao kow and Taizhung Feng-chia.
Oh, Yeh! ( 喔，夜！) was created to provide visitors with a guide of what and where to eat. The brochures provide tips and the exact location for the best dishes in Taipei Shilin Night Market, Keelung Miao-kow Night Market and Taizhung Feng-chia Night Market. To identify each market, a representative character was designed in the form of a map.
Logo and Sub-Logos Design
Co-designers: Erika Magallon and Satsuki Atsumi
Right 士林學士: Shilin night market: "Shi" means scholar, "Lin" means forest. The name "Shilin" means in this area there are a lot scholar this area there are a lot scholar.
Middle 廟口小姐： Miaokow night market: "Miao" means temple. "Kow" means front the temple. The night market located front of Dianji Temple.
Left 逢甲老爺： Feng-chia night market: Feng chia Qiu was a good minister in Taichung area. He was the person to pushed education and found the schools in middle of Taiwan.
Origami Map- Character Design
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