OH, YEH!

FOOD TOUR

OH YEH! TAIWAN NIGHT MARKET FOOD TOUR

BRANDING | PRINT | PACKAGING

Night markets in Taiwan are street markets that operate in urban or suburban areas. Most of the markets operate daily and feature a mixture of individual stalls hawking clothing, consumer goods, snacks or fast food, and specialty drinks. Night markets are a traditional form of leisure for locals and visitors. People not only enjoy shopping but eating a wide variety of food available at the market. Some of the well known Taiwan night markets are: Taipei Shilin, Keelung Miao kow and Taizhung Feng-chia.

 

Oh, Yeh! ( 喔,夜!) was created to provide visitors with a guide of what and where to eat. The brochures provide tips and the exact location for the best dishes in Taipei Shilin Night Market, Keelung Miao-kow Night Market and Taizhung Feng-chia Night Market. To identify each market, a representative character was designed in the form of a map.

 

 

Logo and Sub-Logos Design

Co-designers: Erika Magallon and Satsuki Atsumi

Characters Design

 

Right 士林學士: Shilin night market: "Shi" means scholar, "Lin" means forest. The name "Shilin" means in this area there are a lot scholar this area there are a lot scholar.

 

Middle 廟口小姐: Miaokow night market: "Miao" means temple. "Kow" means front the temple. The night market located front of Dianji Temple.

 

Left 逢甲老爺: Feng-chia night market: Feng chia Qiu was a good minister in Taichung area. He was the person to pushed education and found the schools in middle of Taiwan.

 

Origami Map- Character Design

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